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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Tuesday Apr 28, 2026
Tuesday Apr 28, 2026
In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Stephenie Staley, owner of Dynasty Athletics in Draper, Utah, to talk about building a cheer gym rooted in family, culture, honesty, and long-term athlete development.
Stephenie shares her journey from helping run one of Utah’s early all star programs to opening Dynasty Athletics in 2016. She explains how her homegrown coaching staff, many of whom grew up in her program, has helped create a strong culture where athletes are supported, challenged, and taught lessons that go far beyond cheer.
This conversation dives into what it means to build good humans through cheer, why wins and losses both matter, how to stay true to your values in a saturated market, and why confidence, resilience, and honesty are such important parts of athlete development.
If you are a cheer gym owner, coach, or program director, this episode is full of insight on culture, staff development, athlete growth, high school cheer relationships, and building a program that lasts.
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