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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Tuesday May 26, 2026
Tuesday May 26, 2026
In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why personal branding matters for cheer gym owners and why growing your gym’s logo is no longer enough.
Dan explains how building a personal brand helps families feel connected to you, understand your values, and trust your leadership before they ever walk through your doors. He shares why social media gives gym owners a powerful way to build relationships without crossing professional boundaries, how your personal content can attract the right clients, and why showing more of who you are can help your cheer gym grow.
This episode also covers what to post, what to avoid, how often to show up, and why personal branding is becoming one of the most valuable marketing tools for cheer gym owners in 2026.
If you are a cheer gym owner, coach, or program director, this episode will help you understand how to use your voice, values, story, and social media presence to build trust, increase visibility, and strengthen your gym’s brand.
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