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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Apr 18, 2026
Saturday Apr 18, 2026
In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people.
From anonymous moms in Facebook groups, to random opinions online, to well-meaning friends and family, to AI tools like ChatGPT, Dan explains why too many owners are letting outside voices shape major business decisions — even when those voices have no real understanding of what it takes to run a successful cheer gym.
This episode is a powerful reminder that not every opinion deserves your attention. Dan shares why gym owners need to focus on the people who actually matter: their athletes, their paying clients, their local market, and trusted advisors who understand the cheer industry and have real experience.
Inside this episode, Dan talks about:
Why anonymous people online should not have power over your decisions
The danger of making business choices based on uninformed opinions
Why AI is not a cheer gym business coach
How negativity online plants doubt, even when it shouldn’t
Why strong gym owners need to protect their mindset just as much as their systems
If you’re a cheer gym owner, coach, or director, this episode will help you filter noise, trust the right voices, and lead your business with more clarity and confidence.
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