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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Oct 04, 2025
Saturday Oct 04, 2025
In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Jenna Wolf and Alyssa Mendoza, the sister owners of Tri Cities Edge in Washington. Founded in 2022 with just 13 athletes, their gym has skyrocketed to more than 100 enrollments by building a strong recreational cheer program, implementing systems that scale, and creating a community-first culture.
You’ll hear how they:
Launched one of the first fully recreational tumbling and cheer programs in their area
Balanced competitive all star with high-retention rec classes
Grew to 12 staff and a thriving 14,000 sq. ft. facility in just three seasons
Leveraged community events, school partnerships, and grassroots marketing to fill classes
Kept churn under 3% with systems and customer experience
If you’re a cheer gym owner, all star coach, or entrepreneur, this episode is packed with practical strategies on how to grow from scratch, scale with intention, and serve your community while running a sustainable business.
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