The Cheer Biz Podcast

Mastering the Boring Stuff: The Hidden Keys to Growing Your Gym

In this episode of the Cheer Biz Podcast, Dan Cotton dives into the often-overlooked truth of gym ownership: success is built on mastering the boring stuff. From obsessing over your financials to building strong systems and holding effective meetings, Dan outlines the three critical (but not flashy) habits that separate thriving gyms from struggling ones. He shares candid personal experiences—like chasing shiny objects and juggling too many projects—and reminds us that sustainable growth isn’t about the next big idea, but about doing the simple things exceptionally well. If you're ready to stop spinning your wheels and start making meaningful progress, this episode is a must-listen.

Maximizing Your Gym Space: Lessons from the New Facility

In this episode of the Cheer Biz Podcast, Dan Cotton broadcasts from his brand-new studio and facility to share critical insights on how to make the most of your gym space. Fresh off the road from summer camps and conferences, Dan reflects on the early challenges of adapting to a larger building that—surprisingly—felt more cramped than expected. From scheduling mishaps to underutilized floor space and equipment overload, Dan breaks down three major takeaways: choreographing your gym schedule, analyzing your layout with a critical eye, and investing in the right equipment. Whether you're in a brand-new building or trying to optimize your current setup, this episode is packed with practical advice to help your gym run more efficiently and profitably.

ProCheer League Breakdown: Hype, Hope, and Hesitations

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into the newly released details about the ProCheer League. Recording from his new studio after a phenomenal conference in Dallas, Dan shares his candid thoughts on the structure, leadership, and execution of this new venture by Varsity. From excitement about the professional step forward for the sport to serious concerns about gym affiliations, athlete eligibility, and long-term vision, Dan delivers a passionate and unfiltered take. If you're curious about what ProCheer could mean for the future of all-star cheerleading, this is an episode you don’t want to miss.

Smooth Like Butter: Fundraising Made Easy with Team Butter

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Amy Bay and Heath Methlie from Team Butter, sponsors of the upcoming conference in Dallas. Team Butter is a virtual fundraising platform built by people who get the cheer world—from coaching to gym ownership to the constant hustle of raising funds. Amy and Heath share their personal journeys in the cheer and dance industries, explain why they’re passionate about making fundraising smooth and stress-free, and break down how Team Butter's innovative, hands-off system helps gyms raise serious money without the traditional headaches. From cookie dough and popcorn to digital coupons and pet treats, Team Butter brings fresh options—and major results. Tune in to learn how your gym can fundraise smarter, not harder.

 It's not just better with butter—it’s easier too.

Failing Forward: What I Do When Things Go Wrong

In this episode of the Cheer Biz Podcast, Dan Cotton gets real about the setbacks and slip-ups that come with running a business. From unexpected financial losses at DreamCamps to disappointing a client, Dan walks through three recent failures, how he handled them, and what he learned along the way. You'll hear honest insight into the emotional toll of getting it wrong, and the practical strategies Dan uses to pivot, problem-solve, and put better systems in place. Whether you're facing burnout, a tough financial hit, or criticism from a client—this episode is packed with tools to help you bounce back stronger. Plus, don’t miss a reminder about the upcoming Dallas Conference and the new opportunities launching at NextGen.

Lessons from the Minis: What Coaching Tiny Athletes Taught Me

In this short but insightful episode of the Cheer Biz Podcast, host Dan Cotton shares his candid reflections after spending five intense hours choreographing for a mini level one cheer team — a rare experience for him. From the surprising challenges to the rewarding moments, Dan unpacks key takeaways about coaching young athletes, including why mastering mini level one could be your ticket to long-term success in the cheer industry. Plus, hear updates on the upcoming Dallas conference, strategic growth plans, and a heartfelt shout-out to the often-unsung heroes of youth coaching. If you’ve ever worked with the littlest athletes, this one’s for you.

Lessons from the Move: Why I’m Never Doing It Again

In this episode of the Cheer Biz Podcast, host Dan Cotton shares the wild ride of relocating his cheer gym — and why he never wants to move again. Broadcasting from the road in Warrensburg, Missouri, Dan dives into the gritty realities of moving a facility while keeping operations running, the invaluable support from his team and families, and all the lessons learned the hard way. From timing missteps and measuring mishaps to budget surprises and the magic of PopDrops banners, this episode is packed with real talk and actionable advice for gym owners thinking about making a big move. Plus, hear a quick teaser on upcoming topics, including managing mid-season quits and switching to D1. You don’t want to miss it!

 Listen in for practical tips, candid stories, and a few hard-earned truths from the world of cheer gym ownership.

How I Stopped Getting Angry Parent Calls After Team Placements

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most stressful times of the season—team placements. Dan shares how he used to be overwhelmed with questions, complaints, and confusion from parents and athletes, and what he did to reduce those issues by over 90%. Learn how strategic parent education, proactive athlete conversations, and creating an exciting post-placement experience can transform your tryout season. Whether you're a new coach or a veteran gym owner, these practical tips will help you eliminate drama and increase trust in your placement process. Plus, Dan gives a sneak peek into the opening of his brand-new gym and what to expect at the 2025 Dallas conference. Don't miss it!

From Closed Doors to Open Arms: Rethinking Parent Involvement in Cheer Gyms

In this heartfelt and insightful episode of the Cheer Biz Podcast, host Dan Cotton shares a personal and professional transformation—his complete pivot on parent involvement in cheerleading gyms. Once firmly against allowing parents to play an active role beyond the transactional, Dan now sees immense value in inviting them into the process. Through stories of moving to a new facility, unexpected volunteer support, and the power of community-driven events, Dan explores how redefining parent roles can strengthen your gym’s culture, build deeper connections, and actually make your business stronger. Whether you're skeptical or curious about parent committees, this episode offers practical takeaways and a fresh perspective for any gym owner navigating this often tricky terrain.

Top 5 Cheer Gym Marketing Must-Dos for 2025: Sell the Transformation, Not Just Tumbling

In this milestone episode of the Cheer Biz Podcast, Dan dives deep into the five essential marketing strategies every cheer gym owner must embrace in 2025 to stand out and succeed. From shifting your focus from selling products to selling transformations, to leveraging AI as a full-fledged team member, Dan offers actionable advice packed with real-world examples. He also shares big news about the Cheer Biz Conference in Dallas and celebrates a major podcast achievement—100,000 downloads! Whether you're running a competitive gym or just starting out, this episode will help you rethink your approach to content, connection, and conversion. Don't miss it!

 Topics include:

• Selling transformation over product features

• Making your gym's social media personal and engaging

• Embracing micro-content with big value

• Why building an email list is mission-critical

• How to treat AI like a staff member—not a gimmick

 Listen now and get ahead of the game in 2025!

 Plus: Hear Dan's heartfelt thanks to the community and details on how to register for the can’t-miss conference of the year.