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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
In this candid episode of the Cheer Biz Podcast, Dan Cotton tackles a hard truth: the gym down the street isn’t your enemy. Most programs are serving 1–2.5% of local youth, which means the real opportunity isn’t poaching athletes—it’s growing awareness of all-star cheer, tumbling, and youth programs so more families enter the sport in the first place. You’ll hear why your true competition is often soccer, volleyball, and other full-time sports, not fellow cheer owners, and how collaborative marketing can lift every program in your area.
What you’ll learn:
Why the market is far from saturated—and how to reach first-time families
How two gyms marketing simultaneously can increase total demand
Practical ways to coordinate offers, timing, and messaging with nearby gyms
How to reduce “poaching panic” and refocus on long-term athlete pipelines (hello, ages 7–8)
A mindset shift that creates calmer seasons, better culture, and more revenue for everyone
If you’re a cheer gym owner, coach, or program director, this episode is your blueprint for going from rivalry to real growth—together.
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