144.2K
Downloads
395
Episodes
Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Feb 14, 2026
Saturday Feb 14, 2026
Most cheer gym owners think “branding” means a new logo, better colors, or updated lettering. But in this episode of the Cheer Biz Podcast, Dan Cotten breaks down the real question: should you rebrand — or should you fix what’s actually hurting enrollment?
Dan explains why customers care far less about your logo than you do, why changing your name rarely solves growth problems, and what brand actually means in the cheer gym world. He walks through what matters most—your brand reputation, brand value, brand recognition, brand associations, and brand adoption—and how those factors impact trust, retention, and recruiting new families.
If you’ve been tempted to “start over” with a rebrand because your marketing isn’t converting, this episode will help you make the right call—and focus your time and money where it will actually move the needle.
No comments yet. Be the first to say something!