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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Feb 28, 2026
Saturday Feb 28, 2026
Why are tryout signups slow—even when you “posted the link”? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the most common reasons all-star cheer registration stalls and what to fix right now so you can increase registrations before tryouts.
You’ll learn how to improve your cheer gym marketing so families actually know who you are, how to simplify your registration process so it’s easy for new families (not just current members), and how to use your all-star packet the right way to capture leads instead of giving away information for free. Dan also explains why your packet might be scaring families off, how to use email and SMS nurture to move families from “interested” to “registered,” and why urgency and scarcity (pricing tiers, deadlines, limited spots) matter if you want people to take action now—not later.
If you’re a cheer gym owner trying to grow all-star tryouts, increase registrations, and build a registration system that actually converts, this episode is your playbook.
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