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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes

Tuesday Dec 30, 2025
Tryouts Are Closer Than You Think
Tuesday Dec 30, 2025
Tuesday Dec 30, 2025
Tryouts are closer than you think—and if parents don’t trust your team placements, the day after tryouts can turn into emails, angry calls, and families threatening to quit. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down how to build trust in your placement decisions before tryouts even happen by tightening your systems and educating parents early.
Dan shares how his gym went from dreading team announcement day to having only a handful of post-placement conversations—by clarifying expectations, creating a skills rubric (low/medium/high range), and changing the tryout process so coaches evaluate athletes over time instead of a quick snapshot.
In this episode, you’ll learn how to:
Create a clear tumbling + execution rubric so parents understand what “level-ready” really means
Use level evaluations + 2–3 weeks of level practices to place teams with more confidence and accuracy
Educate families on stunting roles, team needs, and why placements aren’t only about tumbling
Reduce entitlement and confusion by explaining your methodology upfront
Protect your time by preventing placement blowups before they start
If you’re a cheer gym owner, director, or coach, this episode gives you a practical placement system that builds parent buy-in, improves team quality, and makes tryout season calmer for everyone.

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