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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Sep 06, 2025
Saturday Sep 06, 2025
Mental blocks, performance anxiety, and “hit zero” culture are some of the biggest challenges facing cheer coaches and gym owners today. In this episode of The Cheer Biz Podcast, Dan Cotton sits down with sports performance expert Jeff Benson, author of Unblocked: The Walls Come Tumbling Down. Together they dive into how to build a healthier gym culture, coach with psychological safety, and help athletes push through fear without sacrificing confidence.
Whether you’re battling team-wide mental blocks, navigating parent expectations, or just trying to strengthen your program’s culture, this conversation is packed with actionable strategies you can apply right away.
What you’ll learn in this episode:
Why traditional “tough coaching” doesn’t work with today’s athletes
How gym culture impacts performance and athlete retention
The truth about “hit zero” and how it affects athlete mindset
Practical tools for coaches to reduce fear and build resilience
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