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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes

Tuesday Jan 27, 2026
Readable Routines Win
Tuesday Jan 27, 2026
Tuesday Jan 27, 2026
Judging a cheer competition is harder than most coaches realize, and that matters for your scores.
In this episode of the Cheer Biz Podcast, Dan Cotton shares what he learned after judging at a competition in Fargo, North Dakota, and how cheer gym owners and cheer coaches can design, clean, and train routines to score higher. We break down why “readability” affects execution, how stacking sections too tightly can cost you tenths, and why giving judges a breather can help your team get the credit you actually earned.
Dan also explains what judges are really trying to track in real time, plus the execution drivers that get hit the fastest: uniform flexibility, locked legs, base movement, transitions, and synchronization. If your athletes don’t understand the score sheet, they’ll make “safe” choices that can quietly drop you out of range and wreck your score.

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