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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
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Saturday Feb 07, 2026
Saturday Feb 07, 2026
It’s February — which means All-Star packets are getting built and released. And if yours is still not out (or it’s 25 pages long), you’re probably making this harder than it needs to be.
In this episode of the Cheer Biz Podcast, Dan Cotten breaks down exactly how he builds his All-Star packet and why your packet should be a sales tool first, an informational tool second, and not a “catch-all” handbook nobody reads. You’ll learn what to include (and what to cut), how to keep it concise and visually appealing, how to communicate important dates and costs without boxing yourself in, and how to use your packet to attract the right families for your culture.
Dan also explains how to set up a smarter system: capture emails before you send the packet, automate follow-up for people who don’t register, build registration through your website (not confusing software workflows), and create early registration incentives that help you predict enrollment and cash flow. If you want to grow your All-Star program with fewer headaches — start here.
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