The Cheer Biz Podcast

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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/

Episodes

Tuesday Mar 11, 2025

Lessons from NCA 2025: How the Cheer Industry Can Improve Safety & Preparedness

Tuesday Mar 11, 2025

In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve safety and emergency preparedness. Drawing from his background as a military officer, law enforcement professional, and active threat response trainer, Dan breaks down key areas for improvement—including security measures, staff training, emergency protocols, and athlete safety plans.

From armed officers at events to reunification protocols for gyms, this episode is packed with actionable recommendations to ensure a safer future for cheerleading competitions. Tune in for a candid discussion on what went wrong, what could have been done better, and how we can move forward as an industry.

Disclaimer: This episode discusses emergency situations and safety responses. Listener discretion is advised.