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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026
If you’ve coached long enough, you’ve heard them all.
In this episode of the Cheer Biz Podcast, Dan Cotten breaks down 10 things athletes say that drive cheer coaches crazy—from “that technique doesn’t work for me,” to “can I skip the drills,” to the ultimate frustration: “I quit.”
But here’s the twist: halfway through, Dan flips the script and shows how cheer gym owners and cheer coaches use the same exact excuses in business—around marketing, CRM systems, time management, pricing, and growth. If you’ve ever caught yourself thinking “that wouldn’t work in my gym,” this episode will hit in the best way.
You’ll walk away with a clearer framework for coaching mindset, athlete accountability, skill progression, and leadership habits that actually create results—on the mat and in the office.
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