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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Tuesday Mar 10, 2026
Tuesday Mar 10, 2026
If you’ve ever wondered whether your gym director has too much power—or not enough—this episode will give you a clear framework.
In this Cheer Biz Podcast episode, Dan Cotton breaks down what managers and directors in a cheer gym should actually be responsible for, and where the hard boundaries must be. He explains why true directors should have authority over hiring, training, retraining, retention, and even termination of subordinates—paired with clear KPIs so success is measurable. But he also draws a firm line on what directors should not control, including gym pricing, scholarships, major financial commitments like choreography, uniforms, and music, and decisions that impact profitability like class ratios, scheduling priorities, and overall business strategy.
If you’re a cheer gym owner trying to scale, reduce chaos, improve staff accountability, and protect your margins, this episode will help you set smarter systems—without turning directors into “employees with a title” or giving away the keys to the business.
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