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Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth! Apply To be on the podcast https://nextgenowners.com/podcast/
Episodes
Saturday Jan 24, 2026
Saturday Jan 24, 2026
Tryouts might be in May, but if you wait until April to plan… you’re already behind.
In this episode of the Cheer Biz Podcast, Dan Cotton walks cheer gym owners through the 8 things you MUST do now to set up your best tryout season for the 2026–2027 year. We cover how to evaluate what worked (and what didn’t) this season, how to build a tryout packet that sells your program without overwhelming parents, and how to plan your budget, tuition, and assessments so your cheer program is actually profitable.
Dan also breaks down what to market internally vs externally, how to use organic posts as “market research” before you spend on ads, why your website needs a high-converting tryout page with an opt-in (stop giving your packet away for free), and how email + SMS automation can turn leads into registrations without you living on your phone.
If you want more athletes at tryouts, smoother registration, and a repeatable system that fills teams year after year, this episode is your playbook.
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