The Cheer Biz Podcast

Why the phrase “That Won’t Work for Me” is Holding You Back

Dan tackles the limiting mindset behind the phrase “that won’t work for me.”  Dan breaks down why many gym owners fall into this trap. He discusses how lack of knowledge, poor infrastructure, or insufficient belief and focus can sabotage potential growth. 

How I Outwork My Competition - Maximizing Productivity and Efficiency

In this episode Dan dives into how he gets more productivity out of his week.  With currently running 3 companies Dan is frequently asked, how do you do it all?  The answer is in this episode on how to get more hours in your week and year to be more productive and accomplish your goals. 

Why Ego is the Enemy of Growth

In this episode Dan dives into how ego can stifle growth for coaches, athletes, and gym owners alike. Inspired by a chapter from "Extreme Ownership" by Jocko Willink, We break down the difference between pride and ego and explain why unchecked ego can lead to a lack of receptivity to feedback, hinder personal and professional development, and create tension within teams. Whether you're coaching, managing a gym, or mentoring athletes, this episode will empower you to foster a culture of humility, open-mindedness, and continuous growth.

Rethinking Private Lessons

In this episode of the Cheer Biz Podcast, Dan delves into the heated topic of coaches' pay and private lessons. He challenges the industry standard of allowing coaches to keep 100% of their private lesson fees, arguing that this approach may not be truly beneficial for the coaches or the gym. Drawing from personal experience and industry insights, Dan discusses why a structured system through the gym not only supports consistent coach compensation but also ensures the long-term sustainability of the business. He covers the financial realities of running a gym, legal implications, and strategies to balance employee welfare with business profitability. Perfect for gym owners, coaches, and industry professionals looking to create a balanced, thriving business model.

Should Coaches Fill In When Athletes Are Missing

Should your coaches step in and stunt with your teams when athletes are gone?  What criteria should you use to evaluate if this does or does not make sense?  In this episode, we will dive into my thoughts and evaluations of whether a coach should step into the routine. 

Why I Invest In A Front Desk Employee

In this episode of The Cheer Biz Podcast, host Dan Cotton dives deep into why a front desk or sales associate is one of the most essential investments for any cheer gym. Dan shares insights from his own journey as a gym owner, discussing how having the right front desk staff transformed customer experience, increased sales, and boosted long-term retention. From lost opportunities to the power of personal connections, Dan covers the "must-haves" for building an efficient front-of-house team and how to set up systems that drive revenue and keep athletes engaged. If you're looking to streamline operations, improve client relationships, and grow your gym, tune in for actionable tips and a behind-the-scenes look at how to hire and train the perfect front desk employee!

 #CheerBizPodcast #CheerGymOwners #FrontDeskTips #CheerGymSales #CustomerExperience #GymManagement #CheerleadingBusiness #CheerCoachLife #CheerGymSuccess

My Response To the New York Times Article on All Star Cheer

October 22nd an article was published with a thorough dive into the history of Varsity All Star, Jeff Webb, USASF, and private equity in cheerleading.  This article quickly spread throughout the cheer world.  This is my response after reading the article, and my thoughts on the future.  

Be Careful Who You Follow!

This last weekend I went on a group hike with men from across industries in Arizona.  In the process of this hike we ended up taking the wrong path which caused us some un-needed suffering.  This got me thinking of correlations to business and looking critically about who we allow to lead us and how we lead our own teams.  

How I Motivate My Athletes In 2024

The topic came up with my staff.  How do we motivate these kids?  It isn't easy, they seem to be different.  It gets harder each year.  Or does it?  In this episode we will dive into how I am guiding my staff and myself to motivate our athletes in 2024!  

3 Things You Need to do if You Haven't Reached Your Goal

If you have not yet reached your goal these 3 things will make all the difference.  Join Dan as he dives into each of them, his own personal experiences, and how they will make a difference for you.